Probably the cheapest way of marketing is 'viral marketing' (word of mouth) so it is important to supply a good and consistent service to ensure that the viral marketing is a good one
Timely market research, will keep you updated on what the demands are for your product. It will let you know if you need to make any changes to your product or price to keep you one step ahead of your competitors
Use the best form of promotion for your product, which in most cases is not necessarily the obvious or the cheapest
Market research is best conducted with a pen, paper and your legs: plus, calling potential buyers for their views not only gets you market research but a great opportunity to make contacts - you will not get a better opportunity to pre-sell.
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