I found this networking piece at www.webyodel.com/tips/effective_referrals.htm
This is a great top ten list to refer to concerning the DO'S and DON'T'S on networking!
Every business, particularly small, entrepreneurial or professional businesses, must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success." Without substancial capital, it can't be done. It is far more effective, and more fun, to create an effective network that increases your client base, supports your business, and makes you money.
Unfortunately, most professionals confuse effective networking with passing out business cards and schmoozing. They are NOT the same. Below are 10 tips for creating a network that will help you build your business.
1. DO: Be visible and well-liked! Know lots of people and be sure they know you.
2. DON'T: Inappropriately use acquaintances or membership lists to build your practice. People hate being put on the spot!
3. DO: Join and contribute to worthwhile groups and causes. You have to "put in" before you can "take out." Be known as a generous person with a lot to give.
4. DON'T: Grab the spotlight or Chair every committee. Don't turn down positions of leadership or responsibility, but don't be pushy either. Let people discover you!
5. DO: Show up! Whatever your current circle of friends and relationships, this week go someplace else! Continue to add new circles of influence and expand the range of your interests and involvements. Keep growing the circle!
6. DON'T: Expect colleagues with similar expertise to be referral sources. They have their own businesses and are unlikely to share clients with you. Be realistic.
7. DO: Reach beyond your profession for business connections. Look to business owners, salespeople, educators, and managers. Anyone who connects with many people and who does not compete with you is a potential partner.
8. DON'T: Rush into business relationships. Have lunch, get acquainted, but never push a business card or brochure on anyone. Conveniently "forget" collateral at the office, and send a thoughtful follow-up note with the material a couple days later.
9. DO: Make sure your business connections run both ways. Referring clients must make business sense to both sides. Make sure your work provides increased income, more convenience, better outcomes, or other benefits for your referral sources. This is only fair.
10. DON'T: Panic or try to rush. Most successful practices only need 3-10 great referral sources. Select and cultivate them wisely and patiently. It pays huge dividends!
As a Professional Medical Biller, I am constantly looking for ways to expand my sphere of influence, which offers opportunities to talk about my business to more and more people - whether they relate to my industry or not.
You should do the same. An excellent resource which teaches you the basics in networking is The Medical Business Start Up Manual which can be purchased and immediately downloaded at www.MedicalBillingFoundation.com.
Wednesday, August 8, 2007
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